Mission & Vision
Charter voor het heden en de toekomst
- Delitrade/GoldMeat wishes to consolidate its position as Benelux market leader in gelatine and aspic products and further strengthen its position as a niche player throughout Europe.
- Delitrade/GoldMeat produces and commercialises premium gelatine and aspic products that cater to the eating habits, current trends and local needs within its markets.
- Delitrade/GoldMeat strives, through a continuous process of innovation and renewal, to produce and commercialise ever better products that meet the specific (and evolving) needs of the end consumer. During the period 2008-2010, Delitrade/GoldMeat plans to introduce innovative gelatine and aspic products to the market that revolve around the following 5 themes:
- Organic
- Reduced salt <1%
- Low fat <2%
- Reclosable
- 'Heat & Eat' – gelatine/aspic product packaged in a microwave-proof tray; the product can be eaten cold or warm (4 minutes in the microwave oven)
- Delitrade/GoldMeat intends to support the position of its products in the market through strong and recognisable brand names such as Gold Meat, Trendition, Pickanterie and Delitrade.
- Delitrade/GoldMeat strives to attain the highest quality by subjecting itself to the highest standards for hygiene, food safety, control and traceability of the cuts of meat used in its products.
- Delitrade/GoldMeat wishes to contribute to the production of Sustainable Food with respect for the following 10 pillars:
- Reduction of environmental impact
- All products have their place
- Managing by measuring
- Effectiveness
- Balance throughout the chain
- Innovation
- Fewer unused foodstuffs
- Informing the consumer
- Dialogue with the government and the various parties
- International context: competitive equality of the companies
- Delitrade/GoldMeat produces gelatine and aspic products with tremendous added value and with transparent pricing based on the sale of large volumes.